Our Mission
At Whiteoaks, we believe creativity connects people. It shapes every story, campaign, and idea we put into the world. We’re here to create work that people feel, trust, and come back to. It’s all made possible by a team that knows great work starts with care, curiosity, and collaboration. Together, we’re building a media company that helps shape the culture around us.
Inclusion
We build belonging. We think about who’s represented, who’s missing, and what our work says about the communities we serve.
Impact
We focus on work that’s useful, clear, and genuinely positive for the people it reaches.
Creativity
We push for better ideas. We question defaults and make work that earns attention for the right reasons.
Care
We work thoughtfully. How we collaborate matters as much as what we make.
Our History
On June 16, Whiteoaks takes over 97.7 HTZ-FM and 610 CKTB and launches Dream 105.7 and Legend 102.9, marking the largest expansion in the company’s history.
Whiteoaks reaches an agreement to acquire CKLH, CHTZ, CHRE, and CKTB from Bell Media, expanding its portfolio across Hamilton and Niagara.
Matthew Caine is appointed President of Whiteoaks on January 1, marking the third generation of Caine family leadership.
Joy 1250 launches on February 5, the first dedicated Christian radio station in the Greater Toronto Area.
Michael Caine launches Prime Time Radio on January 8, marking the debut of CHWO on 740 AM and the expansion of Whiteoaks as an independent broadcaster.
The CRTC grants approval for CHWO to move to 740 AM, the former Toronto frequency of the CBC. Approval is also granted for a new Christian station at 1250 AM.
Jean Caine is presented with the Howard Caine Memorial Award by her son Michael, recognizing contributions to broadcasting and community service.
CJMR launches in Mississauga on June 17, the first licensed radio station in the newly incorporated city.
Jean Caine is appointed Station Manager of CHWO Radio Ltd. Following the death of Howard Caine, their son Michael joins the company to help run the business.
Howard and Jean Caine launch CHWO Radio Ltd. in Oakville. The “White Oak” station goes on air November 17.
We’re an independent company led by people who value good work, clear thinking, and strong relationships. Our team brings deep experience and a shared belief that good media starts with good people.
Matt leads the company with decades of experience in media. He sets the direction and builds the team behind it, grounded in the belief that strong people and shared purpose drive the best work.
Catherine runs the financial side of the business with a focus on precision and accountability. She builds the systems that keep everything on track, so the company can operate with clarity and confidence.
Michael leads sales with a clear focus on results. He builds disciplined teams, sets high expectations, and works closely with clients to create partnerships that drive real business growth.
Travis works across the business to bring clarity to brand and direction. He connects ideas and teams, turning strategy into creative work that feels consistent and intentional.
Lisa leads programming by bringing people into the process. She sets direction, encourages collaboration, and helps shape ideas into work that connects with the community.
Hollie focuses on the people behind the work. She develops talent, connects teams, and creates an environment where content feels authentic to the audience it serves.
Summer brings decades of technical experience across engineering and broadcast systems. She oversees the infrastructure that keeps the stations on air, ensuring everything runs reliably.
Ryan builds and manages the systems that connect the entire operation. From studio to transmitter, he ensures everything works as one so teams can operate without interruption.
Want to see what we’ve been working on?
We’re a team built on creativity, collaboration, and curiosity. At Whiteoaks, you’ll work alongside passionate people who love media and believe in the power of connection. Whether you’re on-air, behind-the-scenes, or supporting our business, you’ll be part of something that makes a difference every day.
We believe media can make a positive difference. We’re committed to acting with integrity, supporting the people around us, and using our platforms to strengthen the communities we serve. It’s an approach grounded in care, connection, and a responsibility to do the work the right way.